Remember that great party last year, where you took some amazing photos? Whatever happened to them? Many of our favourite pictures and videos end up lost, scattered between different devices, or locked away on old memory cards and computers. Now you can set them free with PlayMemories. It’s a way to keep, organise and share and access your photos and videos – from any camera or camcorder from Sony– without the hassle of resizing or formatting. So the only thing you need to worry about is taking great pictures.