From power-saving TV technology to energy-efficient production processes, our TVs are designed and built to have minimal impact on the environment, while saving you energy and money.
Save energy with local and frame dimming
Enjoy an even and consistent picture and save up to 20% energy usage. Our Dynamic Edge LED with local dimming adjusts backlight brightness levels according to picture content and also gives powerful static contrast by dividing the screen into regions which can be dimmed independently.
Energy savings of up to 30%* compared with normal viewing
Save power with Scene Optimised Energy Saving. Our TVs know the type of programme you’re watching and automatically adjusts your television’s LED backlight timing and level. This gives you the optimum viewing settings and picture quality.
Money-saving running costs
Before you buy a TV, take a look at how much it’s going to cost you to run. The majority of our televisions have the highest EU Energy ratings and are labelled so you can instantly see and compare the energy efficiency of similar TVs before you buy.
Made using our own recycled material
Many of our televisions are manufactured using SoRPlas (Sony Recycled Plastic); a newly-developed plastic that is made from 99% recycled materials. SoRPlas cuts total CO2 emissions by over 77% compared with ordinary plastics, helping protect the planet and its valuable resources.