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Are you ready to fully exploit the imaging capabilities of your Sony DSLR camera? It’s time to move up to G Lens.
G Lens is a family of precision optical instruments that has drawn praise from serious photographers who insist on the best.

The pinnacle of Sony’s engineering expertise and flair for inspired design, G Lens has some pretty high expectations to live up to.

Meeting those expectations means that absolutely no compromises are allowed in the production of every lens – from initial design to delivery. Sony engineers often speak of the unique ‘aura’ possessed by each G Lens. Join us behind the scenes and learn how Sony captures the spirit of perfection.

Designed for your DSLR

Performance to meet the needs of professional users

G Lens is the choice of professional photographers and enthusiasts who insist on the best performance possible.

Sony’s engineers set some tough criteria for the optical design of every lens. Impeccable imaging quality is essential at any focusing distance. Backgrounds must be rendered beautifully, even when the lens is stopped down. Minimal chromatic aberration, excellent sharpness, and high contrast are also vital.

To achieve consistent levels of performance, every lens is built to extremely fine tolerances, with critical measurements on optical surfaces specified to nanometre precision. Even the slightest imperfection will diffuse light, reducing contrast in the final images. What’s more, the effects of any inaccuracies will accumulate when multiple lens elements are used. So it’s vital to set the highest calibration and inspection standards at the outset – even though this inevitably increases cost.

G Lens by Sony: capturing the spirit of perfection

The 70-300mm F4.5-5.6 G SSM lens (SAL70300G), for instance, maintains optimum performance at both extremes of the zoom range. What’s more, image quality is uncompromised even at close focusing distances: something that few telephoto designs can deliver.

Lens barrels use high-precision mechanical parts, designed to suppress light reflections in the barrel that can cause flare and lower contrast. Just as important as optical precision is operating feel. The zoom mechanism and other moving parts are finished for an impeccable match and smooth operation.

Another factor contributing to the performance of every α system lens is SteadyShot INSIDE. Sony’s image stabilisation system compensates for the effects of camera shake during handheld shooting. Other systems are typically built into the body of the lens, with inevitable compromises in optical performance.

SteadyShot INSIDE, however, is built directly into the camera body itself. This means that there are no restrictions on the designer to incorporate additional anti-shake mechanisms. This in turn gives more leeway for the design team to focus purely on image quality. It also cuts the bulk and weight of each lens, so there’s less for photographers to carry while they’re on assignment.

Another area where G Lens excels is the rendering of defocused areas (known as ‘bokeh’). In a portrait, for instance, it’s desirable for the subject’s face to stand out clearly in sharp focus, while the background is smoothly defocused. Here, G Lenses effortlessly produces beautiful out-of-focus rendering that’s head and shoulders above the competition.

Absolute quality with every lens

Stringent assessment of image quality

It is in Sony’s Quality Assurance Department where the optical performance, reliability and operational feel of a newly developed lens are assessed. Here, evaluation standards for each G Lens are high. A lens may have been designed with extreme care using the best possible materials and precision assembly methods. But if it doesn't deliver the required levels of quality it’s not entitled to carry the G Lens name.

Imaging quality is checked in the lab to stringent standards, ensuring that it reaches the expectations of the most demanding photographer. Accuracy and consistency of focus is checked at all points, right out to the very edge of the image. Checks are repeated at different focal lengths and apertures to ensure each lens delivers competition-beating performance.

The actual manufacture of every G Lens is a precision task that demands immense skill and dedication.

It’s also a process that demands a very human touch. Assembling the zoom mechanism requires the combination of outer and inner barrels that have been machined and matched to a spacing precision of 10 µm.

This assembly is then checked for operating smoothness and drag. Here, staff with highly-refined tactile sensitivity can literally feel differences that machines simply cannot detect, making minute adjustments to fine-tune performance.

A commitment to deliver the ultimate imaging experience

Assembly personnel speak affectionately of customers’ excitement when they acquire a new G Lens.

The G Lens spirit is expressed perfectly by Mitsuko Matsumoto, who works in the assembly section of Sony’s Minokamo manufacturing facility.

“These lenses are difficult to make, so they can't be produced in large numbers in the way that conventional lenses can. There aren't many around, but customers who own them value them highly. I pour my heart and soul into creating every G lens, so I'm always thrilled when I see a customer using one of our lenses.”

 

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