This could be a corrupt down load, if this is the only one you have trouble with - but if you can read it on PC, that's unlikely.
Have you tried deleting the book from the reader, and then re-installing it ? That's worked for me.
Next thing to try would be to delete book, do a soft re-set, then re-install - see what happens.
If neither work, contact the provider and ask if they've had any problems with that download for epub.
Finally, there's Sony Support.